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The Science of Memorable Brand Names
When creating a name for a new product, service or firm, the number one rule is to make that new brand name memorable.
The reason is clear: If your buyer can't bear in mind the name of your product, the possibilities that she or he will search it out - much less suggest it to someone else - are slim to none. Forgettable names are priceless. Memorable names are worthless.
The bad news is that almost all companies ignore this rule and end up with product names that are about as memorable as a yesterday's lunch. The nice news is that you do not have to settle for a forgettable name. Creating memorable names is less complicated than you think.
All you need to do is take the next crash course in Nameonics - the science of memorable model names.
Nameonics (yes, I am a word geek, and sure, I made that name up to make this article more memorable) combines "name" with "mnemonics." As it's possible you'll recall from English class, mnemonics are linguistic units which might be kind of like memory aids that make info easier to remember.
Listed here are six basic Nameonics you should utilize to make the brand names you create more memorable:
Like catchy jingles, names that rhyme typically stick in an individual's head whether they need it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese's Pieces.
The human brain is hardwired to respond to and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure to think in footage as well as words.
Alliteration is one of the commonest mnemonic devices. To create an alliteration, begin every word within the name with the identical letter or sound. Bed, Tub & Past is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms might be created by respelling an current word. Google is a respelling of the mathematics term "googol". It's also possible to make a neologism by combining two words. Snapple is a combination of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.
Want your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one in the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that does not require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic strategies to make their brand name stand out from the competition and stick within the customer's memory bank. Give it a try. You've obtained nothing to lose but a boring, hard-to-keep in mind name.
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